Thanks to Gene Ambaum and Bill Barnes (perhaps better known as “the Unshelved guys“), I got to go to BookExpo America (BEA) for free this year. I built a schedule in advance with the BEA show planner, and ended up following the schedule pretty closely.
The keynote on Wednesday afternoon, “The Future of Bricks and Mortar Retailers,” was focused on booksellers, but much of it could apply to libraries as well. Oren Teicher, CEO of the American Booksellers Association, noted that there was a “real resurgence in indie bookselling,” and that “localism” was becoming a powerful movement (“Small Business Saturday” being one example). However, it’s still a challenge to convince customers to think of bookstores as places to buy e-books.
Michael Tamblyn, president of Kobo, acknowledged that the virtual browsing experience doesn’t (yet) match the physical, but that booksellers could be strategic about what books they stock in print. Romance novels, for example, sell better in e-book format, so it’s less important to have them on the shelves – just point customers toward the e-bookstore. Cookbooks, gift books, and picture books, however, are much more popular in print.
John Ingram, CEO of Ingram, said of digital and print, “it’s not either/or, it’s either/and.” Many readers buy both print books and e-books; this is supported by research from Library Journal. On the limited (thus far) success of bundling a digital book with the purchase of a print book, Ingram said, “Somewhere in there, there are economics that work for everybody.” Ingram also proposed that “each [bookstore] could be a publisher.”
Joyce Meskis, owner of the Tattered Cover bookstore, had great advice about connecting to the community and attracting customers. Tattered Cover has 500-600 events annually, including storytime, author events, and “Book Happy Hour.” She recommended using media, including public radio and podcasts, to “be part of the story.”
Next was the BEA Editors’ Buzz. Robert Sindelar from Third Place Books in Seattle moderated a panel of seven editors, each of whom raved about one book from their list. Sindelar said he initially had a negative reaction to the word “buzz,” but said it connotes activity; “When we really love a book we can’t stop talking about it.” The best editors and salespeople, he said, are “cool, have good taste, and know how to talk about books.” All editors on the panel fit this description, and after the event there was a mob around the tables of galleys that resembled hyenas feasting on a carcass. (Note to the organizers: Spread the galleys out. Use more than two tables for a room of a few hundred people. Have an exit plan. Have signs. Encourage people to form lines. Etc.) Though the print galleys disappeared in a flash, e-galleys should be available through Edelweiss. Here are the titles and authors:
- Jenny Jackson from Knopf called Station Eleven by Emily St. John Mandel “a requiem for the world as we know it.” This “plausible and terrifying” book, which she compared to Peter Heller’s The Dog Stars, is about art and fame, and has already garnered positive word-of-mouth buzz.
- Marysue Rucci from S&S described Matthew Thomas‘ ten-years-in-the-making We Are Not Ourselves as an “epic” of three generations of an Irish family in New York, a novel that describes “the great unwinding of the middle class” and “resilience in the face of disappointment.”
- Lee Boudreaux from Ecco mentioned a slew of comp titles for The Miniaturist by Jessie Burton, including Billy Lynn’s Long Halftime Walk, The Story of Edgar Sawtelle, The Song of Achilles, Slammerkin, and The Signature of All Things. Suspense builds in this “dollhouse mystery” set in 1700s Amsterdam.
- Jeff Shotts from Graywolf Press was aware of the irony of his last name when introducing On Immunity: An Inoculation by Eula Biss. This slim work of nonfiction addresses parents’ impulse to protect themselves and their children, as well as issues of race, class, and government, and the “far-reaching ramifications” of the “implications of vaccination.”
- Amy Einhorn touted My Sunshine Away by M.O. Wilson from her eponymous imprint. Like The Help, My Sunshine Away is set in the South, and the story is inseparable from the setting. A debut novel and a literary mystery, My Sunshine Away is about adolescence, family, memory, and forgiveness.
- Josh Kendall from Little, Brown admitted that author Laird Hunt was “not the new guy,” but that Neverhome was going to be his breakout novel. Hunt discovered a trove of letters in a family barn in Indiana, and those letters inspired this tale of a woman who goes to war in place of her husband.
- Colin Harrison from Scribner closed the session with The Short and Tragic Life of Robert Peace: A Brilliant Young Man Who Left Newark for the Ivy League But Did Not Survive by Jeff Hobbs, Peace’s roommate for two years at Yale. This is a true tale of poverty, race, education, drugs, murder, discrimination, and fate.
And that was just the first day. Stay tuned for more.