Useful, Usable, Desirable: Applying User Experience Design to Your Library

Cover image of Useful, Usable, Desirable

Useful, Usable, Desirable by Aaron Schmidt and Amanda Etches (2014)

Useful, Usable, Desirable: Applying User Experience Design to Your Library by Aaron Schmidt and Amanda Etches came to my attention at the end of last year, in a blog post by Sarah Houghton (a.k.a. the Librarian in Black). I’ve been interested in usability and UX for years, and I’d read articles by Aaron Schmidt before, so I added it to my to-read list and asked my department head (who orders the professional development books for our library) to get a copy. As Sarah writes, “I could probably work for the next year on bringing our library into alignment with the principles outlined in this book, and I can honestly say it would be a year well-spent.” It’s hard not to want to dive in right away!

In order to implement any changes, however, it’s important to get buy-in from all levels, from senior administration to front-line staff, and the authors acknowledge this. They give each “checkpoint” a “difficulty rating” to indicate the scale of each and how much time and skill are required to complete it; not all changes require months-long processes and committees (thank goodness).

But let’s start at the beginning: What is user experience (UX)? According to the authors, UX is “how someone feels when using a product or service,” and the title words of the book – Useful, Usable, Desirable – are “the trinity of good UX”; they are “the three essential elements required for a great user experience at your library.”

Schmidt and Etches cover every element of the user experience in the library, including the physical space (floors, walls, furniture, bathrooms), service points (e.g. the circulation and reference desks), library policies, customer service, signage, technology, programs and services, the collection, and of course the website and social media.

Throughout, the authors focus on user-centered design. For example, they note that libraries tend to be divided between circulation and reference “because those distinctions reflect different specializations in our profession. It’s really not a user-centered way to think about service points and service desks, and it certainly doesn’t reflect the way users approach service points in our buildings.” How do library members know which desk to approach? Usually, they don’t; even labeling the desks “circulation” and “reference” isn’t much help. Some libraries – the Carnegie Free Library in Pittsburgh, for instance – do a better job in this area: they still have multiple desks, but the signage is user-friendly and free of library jargon.

National Library Symbol: white person reading a book against a blue background

The National Library Symbol

Signage and customer service are closely related. Schmidt and Etches write, “Think of the signs in your library as a form of customer service and an expression of your library’s attitude toward its members. Are they as friendly and helpful as the people in your building?” (Assuming your library staff are friendly and helpful. Remember, “An interaction with a person can equally ruin a good experience or redeem a bad one.”) Good signs help library users answer the questions, “Where am I? What can I do here? Where can I go from here? How do I find where I want to go?” These are not just questions that new library members have; sometimes regular users need to accomplish a new task at the library. Do your signs help them find what they need?

Many of the UX principles in this book were already familiar to me, but one new tool I learned about was the content audit, meaning simply a list of all the content in an area. The authors suggest conducting a content audit on a few areas, including the website, the signage in the building, and all print promotion materials. Once you have a list of all the content, you are better able to assess what’s necessary, what’s unnecessary, and what needs to be updated. Once you’ve done one content audit, keeping that spreadsheet up to date will help you keep track of website content, signage, handouts, etc., thus creating a better user experience for library members.

I could go on (see additional notes here), but suffice to say this is a fantastic, clear, compact little book that would be a great addition to any library’s professional development collection. But don’t just stick it on the shelf: it can serve as a great guide for any library that wants to improve its members’ experience of the library. And that should be all of us.

 

Data collection on banned and challenged books

You know when you are talking with someone and suddenly you wonder, “Wait, how did we get on this subject?” I like to be able to trace back to the original subject, as a kind of memory exercise. When the “conversation” isn’t with a person but is just you clicking from link to link on the Internet, the trail is a little easier to follow, thanks to tabs and the browser’s back button. Here was my path this morning:

All of the above links are worth reading, so I’ll only offer a very brief summary, and a few thoughts. The author of the 538 article, David Goldenberg, expressed frustration that (a) the ALA Office of Intellectual Freedom (OIF) would not hand over the raw data they collect on book challenges, and that (b) the quality of the data presented on the ALA’s site was not particularly granular or detailed and may not be statistically valid. For instance, a “challenge” might be a request to move a book from the children’s collection to the teen or adult collection, or it may be a demand that all copies of a book be removed from an entire library system. There’s a big difference between those two challenges.

In his reply to the 538 piece, Andy Woodworth delves into some of the issues behind challenge reporting and data collection. He writes that students in library school don’t learn they have an obligation to report challenges, that there may be external pressures not to report challenges, and that librarians simply may not know to report challenges. If they do report a challenge, though, there are more problems with the ALA-OIF itself: the amount of information required in the online challenge form is minimal, and the OIF does not have the budget or staff to chase down details or outcomes from the challenges that are reported. (The challenge form is also available as a PDF that can be printed, filled out, and faxed to the OIF. It’s certainly possible to find an e-mail address for someone at the OIF, but shouldn’t this be included as an option on the form?)

While I was in library school, I learned about the ALA’s Sample Request for Reconsideration of Library Resources, a form that can be adapted by any library and kept on hand in case of challenges. At both of the public libraries where I’ve worked, we have had this form ready to hand (though in my experience, challenges are exceedingly rare, at least at the adult reference desk; this is borne out by the ALA data – and many media reports – that show more challenges happen in school libraries than in public ones).

Should someone come to the reference desk with a challenge, I would be prepared with the reconsideration form. But what the form lacks, I noticed after reading Andy’s piece, is anything about reporting the challenge to the OIF. (On Twitter, Andy said he wrote it into the reconsideration policy at his library that “we reserve discretion to report challenges to the OIF.”) I don’t think it would hurt for library patrons to be aware of that, and it would remind library staff to take the extra step to report challenges when they do occur.

The granularity of the reporting, as Andy, David, and Jessamyn all pointed out, still leaves something to be desired. Every September, I put together a Banned Books Week display in the library and write about banned/challenged books and the freedom to read on the library blog. Every year, I’m frustrated by the ALA website, which, despite a redesign within the past five years, does not adhere to many of the web conventions and usability guidelines outlined in Useful, Usable, Desirable by Aaron Schmidt and Amanda Etches (about which more soon). The information architecture is convoluted and fragmented – there’s information on the ALA main site and a separate Banned Books Week website – the presentation isn’t as clear and attractive as it could be, and despite the existence of both sites, neither usually has the quality of data I want to present to our library patrons.

Both of these problems – the information itself and the organization of information – are especially vexing because information and organization is what we do. Furthermore, intellectual freedom is a core value of the library profession; Article II of the ALA Code of Ethics is “We uphold the principles of intellectual freedom and resist all efforts to censor library resources.” We need to do better, and it shouldn’t be that hard. We need to:

  • Raise awareness among library staff that reporting challenges is important and that there are ways to do it confidentially.
  • Collect more detailed data when possible and present it in as granular a fashion as possible, noting if necessary that not all reported challenges include the same level of detail.

It’s not rocket science. What are we waiting for?

Epistolary books on The Reader’s Shelf

M.C. Escher's Drawing Hands

M.C. Escher’s Drawing Hands, via Wikipedia

I’ve written about letters and epistolary novels here before, but I revisited the topic with my friend, librarian and fellow blogger Brita, in the Reader’s Shelf column for Library Journal. It was tough to narrow down our initial list of epistolary books to just six titles, but we did it!

Library Journal logo

 

 

Check it out, dear reader, and let us know what you think. Then come back and let us know, what are your favorite epistolary books?

I want to go to there: places books have made us want to visit

I promise it’s not going to be all Top Ten lists all the time from here on out*, but I am new to The Broke and the Bookish and some of their prompts are too tempting to ignore.

*For example, you might be wondering who the next Librarian of Congress will be, in which case I recommend you mosey over to the page Jessamyn West set up, Librarian of PROgress. It turns out that the Librarian of Congress doesn’t even technically have to be a librarian, though, in my humble opinion, it would be good if s/he were, not least to avoid a terrible misnomer.

The Top Ten Tuesday list that caught my eye this time is top ten places books have made us want to visit. Both real and imaginary places are on the list, but we’ll start with the real:

1. The Orkneys, Scottish islands that are the setting for most of The Flight of Gemma Hardy, Margot Livesey’s retelling of Jane Eyre. They are a bit remote to get to, but I’d still love to go.

Cover image of The Boggart2. The Isle of Skye, because of both Susan Cooper’s The Boggart and Neil Gaiman’s Trigger Warning. It must be magical if those two honed in on it.

3. Antibes, France, because of the American expatriate scene there in the 1920s (Fitzgeralds, Murphys, etc.). I’ll give credit to Everybody Was So Young by Amanda Vaill for piquing my interest.

4. Various locations in London, especially the Tower of London (where Anne Boleyn was executed) and the Globe Theater (Shakespeare!) (modern reconstruction, I know, but still). We can’t time travel, not exactly, but it is an incredible feeling to stand in the exact place where a historical figure (or fictional character) once stood.

Cover image of The Time Traveler's Wife5. Various locations in Chicago, including but not limited to the Art Institute, Millennium Park, the Newberry Library, Ann Sather’s Swedish Diner, and the Monroe Street Parking Garage – all because of The Time Traveler’s Wife. And speaking of Chicago…

6. The Field Museum’s exhibit on the 1893 World’s Fair, because of Devil in the White City by Erik Larson.

7. The Temple of Dendur in the Met in New York, partly because of an episode of Sesame Street (or else a dream I had – did anyone else see that episode?) and partly because of From The Mixed-Up Files of Mrs. Basil E. Frankweiler.

And now for the imaginary:

8. Lyra’s Oxford in The Golden Compass, because I’d want to know what my daemon would be.

Cover image of The Night Circus9. Who could read The Night Circus and not want to visit Le Cirque de Reves? The real question is, which tent would you visit first? Which treat would you taste first?

10. I have to copy from the Broke and the Bookish for the last one, because I’d love to visit J.K. Rowling’s Diagon Alley and Hogsmeade. If only Muggles were allowed…

This list would seem to indicate that I have read books set almost exclusively in the U.S., Europe, and fantasy lands, which isn’t the case, but the books I’ve read set in Russia, Asia, Africa, and South America haven’t filled me with the desire to travel there myself – I’m happy just reading about them.

Which places from books have caught your imagination? Where have you traveled because of books, and has it been satisfying or disappointing? Which places have you traveled to first and read about afterward, and how is that different?

Library design ideas

I like organization. I fell hook, line, and sinker for that unlikely de-cluttering bestseller, The Life-Changing Magic of Tidying Up. At home and at work, I appreciate clever storage solutions and neat display ideas. One of the perks of having a library be your workplace is that you can go and look into other workplaces: What sort of shelves do they have? What kinds of signs and wayfinding tools? What do their websites look like, and how well do they work? What services and tools do they highlight – programs, readers’ advisory, e-books? Is there a lot of natural light? Does the artificial light make sense? How many back issues of magazines do they keep, and how do they store them? The questions go on, and most have observable answers. Even better, libraries are a sharing culture: you like how we do X? Go ahead and borrow it!

The Flexibility in Library Design session at MLA this year was one of my favorite sessions at that or any conference. (Presentation slides can be found in the MBLC Resource Guides Collection.) Some ideas in that presentation required rebuilding from the ground up, or major renovations, or otherwise big expenses which, in the world of public libraries, require much advance planning and advocacy. Other ideas are so simple, easy, and low-cost that they could be done in a day.

Carnegie Library of Pittsburgh, building facadeThis presentation was still relatively fresh in my mind when I took a trip to Pittsburgh and visited the Carnegie Library of Pittsburgh (the main library) and the Squirrel Hill branch library. I admired both libraries’ welcoming atmosphere, and how they had incorporated their history into their new designs (the Squirrel Hill branch was renovated in 2005). An "ask a librarian" sign hanging over a reference desk at the Squirrel Hill branch library

I noticed that the signage was consistent across libraries (I assume this is also the case at the rest of the branch libraries); for example, red oval signs that read “ask a librarian” hang over reference desks, and red oval “customer services” signs are posted above or hanging over circulation desks. This consistency means that any patron of any branch library can walk into any other branch and be greeted by something familiar. The language, too, is friendly: “ask a librarian” instead of “reference,” and “customer services” instead of “circulation.” Reference and circulation are familiar terms for library staff, but not necessarily for those who use libraries, especially first-time visitors.

An easel whiteboard with CLP events written on it in different colorsSpeaking of walking into a new library, one of the first things I saw at both libraries was a simple whiteboard on an easel with that day’s events written on it. This is a low-cost idea that raises awareness of what’s going on at the library; even if you didn’t enter the library to attend a program, you’ll still see that interesting things are happening there. At my library, we’ve been debating an electronic screen that would show that day’s events as well as upcoming ones, but have been stalled because of the expense and the logistics (we can’t mount things on our old stone walls, and we don’t want cords running across the floor). But a whiteboard easel? That I think we could do.

As for more expensive ideas, I admired a few design decisions they’d made. At the Squirrel Hill branch, overhead lighting is positioned parallel to the stacks, and between them, shining light directly where it’s needed so that people browsing can see the books.

Comfy brown leather chairs and standing lampsAt the main library in the reference area, overhead lighting is supplemented by lamps on the tables, which people can turn on or off as desired. In a comfy seating area at the main library, standing lamps can be positioned as needed, in addition to overhead lighting and natural light from the windows. With the chairs, the lamps, and the travel guides along one wall, this section has the feel of a nice airport lounge.

Chalkboard with "your favorite things" promptAn easy interactive idea in the new books section of the main library: chalkboards. Library staff (presumably) writes a prompt, and patrons respond. This makes for a friendly atmosphere (though, as Jane Austen would say, I am not insensible to the potential for rude language to appear on public chalkboards), and reminds me of the opinion polls common now to coffee shop tip jars (“Which is the cooler superpower, invisibility or flight?” “Which are you more afraid of, failure or spiders?” etc.). It adds a little personality and sense of humor to the space, and encourages participation. Interactive elements have proven popular when we incorporate them into library displays at my library, and this one doesn’t involve covering tables with butcher paper or cutting up little slips of paper: definitely a win.

Lastly, the teen areas: in both libraries, the teen area was clearly marked by bright green overhead signs (“TEEN”), and the entrance to the area had a sign on an easel or stand that declared the space for teen use only, with a caveat in smaller print: “Everyone is welcome to browse materials in this space anytime.” This sets a clear boundary, while not being too forbidding to kids moving out of the children’s collection into YA, or to adults who like to read teen books.

Overall, I was impressed by the big and little things the two CLP libraries I saw had done to make their spaces useful and welcoming. There are more pictures on Flickr.

What are your favorite library design ideas? Please share in the comments.

MLA 2015: Through the Library Lens, Part II

Here we go, Day Two of MLA! Read about Monday sessions here.

Flexibility in Library Design, or Agile Libraries that Evolve with You, presented by Lauren Stara and Rosemary Waltos of the MBLC and Sal Genovese of the Walpole Public Library (Tuesday, May 5, 8:30am)

Three cheers for Lauren Stara, who posted her presentation slides online in advance of this session. Check out her slides for lots of great visuals of “lightweight, portable, modular, convenient, approachable” furniture, from service desks to comfy chairs; she included examples from many libraries in the U.S. and Canada. (The presenters’ contact info and a link to several useful Pinterest boards are available through that link as well.) There were tons of tweets during this session (see below), and between those and the slides, I don’t have much to add except that I’m in favor of flexible, adaptable design in libraries and I want to use at least 75% of these ideas right away. Also, I’ve added Aaron Schmidt’s Useful, Useable, Desirable to my ever-growing to-read list.

Screenshot of tweets including What is the first thing a new user sees when they enter your library building?Screenshot of tweets including If you're gonna have movable furniture, make sure it fits in your elevator.Screenshot of tweets, including "When we opened the new building, we put a piece of furniture everywhere there was a window and an outlet."

An Introduction to Fighting Surveillance and Promoting Privacy in Libraries, presented by Alison Macrina of the Library Freedom Project and Kade Crockford of the ACLU (Tuesday, May 5, 9:50am)

I’ve heard Kade and Alison before, but even though most of their presentation was familiar, it’s worth hearing and sharing again – plus I picked up a couple of new tips, as usual. Alison introduced a whole series of online privacy tools, which are also collected on the Library Freedom Project’s resources page.

Libraries can introduce patrons to some of these tools by installing them on public computers, and posting signs to explain the changes and raise awareness about protecting online privacy. The TOR browser is one option (“it’s not just for criminals anymore!”), and the Firefox browser with the DuckDuckGo search engine and HTTPS Everywhere and Privacy Badger plugins is another great choice. (I’m planning to switch from the Ghostery plugin to Privacy Badger, after learning that Ghostery sells information to advertisers – though this is something you can control in your settings if you do have it installed.) Good privacy options (secure texting and phone calls) for mobile phones  can be downloaded from Open Whisper Systems.

Screenshot of tweets, including Libraries can help educate patrons how to protect their digital privacy. Try duckduckgo instead of google search.

Screenshot of tweets, including Book rec from @flexlibris: The Filter Bubble by Eli Pariser #masslib15

Advocacy and Your Library, with panelists Edward M. Augustus, Jr., City Manager of Worcester; Representative Kate Hogan, 3rd Middlesex, Chair, Public Library Caucus; John Arnold, Town Moderator, Westborough. Moderators: Susan McAlister, Dinah O’Brien, and Beverly Shank, MLA Legislative Committee Co-Chairs  (Tuesday, May 5, 11:15am)

The takeaway point from this session: the importance of building a relationship with local legislators so that your only contact with them isn’t when you’re asking for money. (At the same time, “You are never going to get what you want if you don’t ask for it.”) It’s important for library staff to be involved, and also to encourage library trustees and patrons to advocate for the library; often, a patron’s voice is more persuasive to a legislator than a librarian’s. When librarians do speak on behalf of the library, the focus ought to be “We’re not here to preserve my job, we’re trying to make the community a better place.”

Demonstrating real outcomes for real people, through qualitative (anecdotes, stories) and quantitative (numbers and statistics) evidence, is most effective. Collaborating and building coalitions with other community groups is also helpful; there are many groups and limited resources. That said, libraries do a lot with a little – specifically, with 0.07% of the Massachusetts state budget.

Screenshot of tweets, including Be aggressive and persistent. There are an endless number of worthy causes competing for limited resources. #advocacyScreenshot of tweets, including Library budget is 7 one-hundredths of the total operating budget (.07%) in Mass!!

A Whale of a Good Time: Summer Library Programming for All Ages, presented by Jennifer Harris and Margaret McGrath of the Plymouth Public Library (Tuesday, May 5, 2:30pm)

Attendees had two choices during this session: get inspired, or take your ball and glove and go home, because this was a hell of a summer reading program/community read (“One Book, One Community”). First of all, they got people to read Moby-Dick, which is impressive on its own. Second, they did a massive PR push, with mailings to 25,000 households and visits to all the elementary schools, raising awareness for all ages; high school art students were recruited to help with PR design. Third, they used every last drop of a $3,000 programming budget, spreading programs for all ages throughout the summer. Programs included three book discussions (it’s 600+ pages, folks), concerts on the lawn in front of the library, knot-tying lessons, a mini-readathon, a craft program series for teens, a hard tack tasting (verdict: not tasty), a movie screening, a Melville impersonator, a field trip to the New Bedford Whaling Museum, and visits from two separate inflatable whales.

Key to the success of the Plymouth Public Library program was staff buy-in and great brainstorming sessions, as well as a healthy budget, good planning, and great PR (in addition to the mailings, they were active on Facebook, Twitter, Flickr, and Pinterest, and events appeared in the Boston Globe and on local TV as well).

Our library does a Community Read (Arlington Reads Together) in the spring, separate from our summer reading programs for children, teens, and adults. I’m curious how many other libraries combine their Community Read with summer reading.

Screenshot of tweet: PR: The message has to go out so that we can bring the people in. #summerreading #masslib15Screenshot of tweet: "If someone doesn't call you back, and you call a few days later and they still don't call you back, move on!" #lifeadvice #masslib15Screenshot of tweets: A Melville impersonator for Moby Dick summer reading program. I'm thinking of the Ben Franklin episode of The Office. #masslib15

RA Toolbox: Staying Alive – Readers’ Advisory Continuing Education, presented by Laurie Cavanaugh of the Holmes Public Library, Nanci Milone Hill of the Parker Memorial Library, Molly Moss, of the Forbes Library, and Leane M. Ellis of the Lucius Beebe Memorial Library (Tuesday, May 5, 4:15pm)

Each panelist in this session had been the recipient of a LSTA grant for readers’ advisory, administered through the MBLC, so each panelist talked about how they’d implemented the grant, as well as how they’d come to be interested (and expert) in readers’ advisory. Molly had a background in science and academic libraries; readers’ advisory was the most intimidating part of working at a public library reference desk for her. She tackled the task and became involved in the Adult Reading Round Table (ARRT) of Illinois. There is now a Readers’ Advisory Round Table (RART) for every region of Massachusetts (Northeast, West, Metrowest, Southeast), and each one has a blog.

Grant money can be put toward speaker fees, conference fees, materials (books), shelf talker materials (those plastic things that clip on to shelves), staff time, and mileage. Nanci invited Duncan Smith from NoveList to speak to her staff, as well as the Sisters in Crime; Molly invited Barry Trott of the Williamsburg (VA) Regional Library. The WRL was the first library to put a “reader profile form” online; many libraries, including the Forbes in Northampton and the Robbins in Arlington, have adapted the form (with permission) to use on their own websites. Librarians at the Forbes have also done blitz-style RA, asking patrons to post to the library’s Facebook wall with a book they liked, and recommending another book based on that one.

All the panelists talked about genre studies. A typical model includes monthly or bi-monthly meetings where participants read one “benchmark” book in a genre or subgenre, and one secondary selection. This allows for common ground (the book everyone read) and new recommendations. Genre studies can be done within a library, in partnership between two libraries, and through the round table groups across the state. Virtual participants are welcome in the Massachusetts Readers’ Advisory Goodreads group.

Laurie said that readers’ advisory was “customer service in the digital age,” providing a personal touch. Leane, too, said that RA was “public service on a personal level for your readers and potential readers.” Customized forms are just one way to provide great recommendations to patrons; other models include “five to try” booklists, “If you like [author/title, TV show, etc.], you might also like [___],” subgenre booklists, and staff picks lists.

This session concentrated on the LSTA RA grant and implementing genre studies, rather than specific RA tips such as including appeal factors as well as a summary when talking or writing about a book (and no spoilers!). The RA interview was covered in a previous session, RA Toolbox: Conversing with the Reader – the Readers’ Advisory Interview. Additional RA tips and resources are available from MLS. The MLA RA Toolbox handout should, hopefully, be available soon on the Presentations & Handouts page of the conference site.

Screenshot of tweets including #readadv is a public service on a personal level for your readers and potential readers.Screenshot of tweets including Making sure entire library staff is on board with #readadv as an essential library service. #masslib15Screenshot of tweets including Writing about a book can cement information about it in your mind. Create booklists. #readadv #masslib15 2 retweets 1 favorite

Overall, a great conference experience that gave me plenty of ideas and resources to follow up on in the coming weeks, plus an opportunity to see friendly faces from grad school, past library work, fellow committee members, and even friends from Twitter.

If you have questions about any of these recaps, or have written your own recaps to share, please ask or link in the comments!

 

MLA 2015: Through the Library Lens, Part I

Thanks to my library’s wonderful support for professional development, once again I got to attend the Massachusetts Library Association (MLA) annual conference. This year’s theme was “through the library lens,” though none of the sessions I went to specifically addressed what that might mean. (Could it just be a joke about how most of us wear glasses?) (Probably not.) The conference hashtag was #masslib15 and several of us were active on Twitter during the conference.

Throughout my session recaps, I will include links to presentations and slides when possible; most aren’t available online yet, but they should be posted on the presentations & handouts page of the MLA site. (I spoke to a conference organizer about maybe having the materials posted online before the conference started; she said it was hard enough to get the details of everyone’s programs in advance of the conference, getting presentations ahead of time would be next to impossible.)

Bite-Size Learning: Staff Training a Little at a Time, presented by Michelle Filleul, Amy Lannon, and Patty O’Donnell of the Reading Public Library (Monday, May 4, 10:30am)

This session started off with a seven-minute video (“Did You Know 2014“); it’s worthwhile, but I recommend watching it without the sound. The main point is that the world is changing rapidly, especially technology. Libraries can encourage their staff to be “lifetime learners” and create a learner-centric culture by implementing a “bite-size learning” program: each participating staff member gets to spend an hour a week learning something new. This learning is self-directed, internally motivated, goal-oriented, and self-paced; it is relevant to the individual, and is experiential (learn by doing).

Individuals might choose to familiarize themselves with Overdrive or read storytime blogs; they might explore Ancestry.com or take a webinar on any number of subjects. Managers/leaders can start with competency checklists and tailor them to their departments. Staff set specific goals and check in with their supervisor each week to track progress; supervisors participate in the program too. Seeing department heads and directors learn new things sets a good example and breaks down the fear of failure that can accompany trying something out of one’s comfort zone.

A paralibrarian from Reading spoke movingly about how the bite-size learning helped her; she said, “Technology isn’t my thing, but learning is….I don’t want to become a senior citizen who didn’t keep up with technology. I want to communicate with the younger generation on their terms….We have to know how to do these things.” Learning new skills builds confidence in one’s ability to learn, and in one’s ability to help others – a pretty big payoff in exchange for an hour a week.

Screenshot of tweet: Self-directed learning: internally motivated, goal oriented, self-paced, relevant to learner, experiential #masslib15Screenshot of two tweets: Cross-training helps staff better understand and appreciate others' work in the library -and- Bite size learning: Overcome fear of failure, learn something new, increase confidence.

Stealth Reference: Reaching Non-Library Users, presented by Margot Malachowski from the Baystate Health Sciences Library, Anne Gancarz from the Chicopee Public Library, and John Walsh from the Newton Free Library (Monday, May 4, 1:15pm)

“Stealth reference” is a very cool name for what is usually referred to as “outreach.” Margot from Baystate talked about identifying your vulnerable populations, and aligning programs with community needs. She teaches the public directly, taking questions and answering them by mail (five stars for follow-up!), and she also teaches the people who teach the public, like The Literacy Project.

Screenshot of tweet: If a user population isn't using the library, the library may not be serving them effectively.

Anne from Chicopee asked herself, “Who am I seeking? What am I offering?” and asked what motivation potential users had to come to the library. Anne, I suspect, doesn’t sleep much: she has gone into schools, visited homebound patrons, worked with teens, connected to the visually impaired community, gone to the farmers’ market, worked with the sheriff and ex-offenders, and worked with the Council on Aging (COA); there is a bookmobile in her future. Anne suggested collaboration: with town departments like Parks & Rec, the COA, planning boards, and local events. She noticed that program popularity is cyclical; what works one year may not work the next year. “We’re always awesome and helpful,” she said, “but people don’t always know that.” If every library had a Community Services Librarian like Anne, more people would know about all the things libraries have to offer.

Screenshot of tweets and RTs, including "Any opportunity to discuss your library gives you the opportunity to engage your community of potential library users"

Last but not least, John also talked about leaving the library building, going where the people you want to be users are, and showing them what they’re missing. “They don’t know they want things” or they don’t think the library has them. He recommended contacting businesses in the area; even chains like Starbucks and Whole Foods sometimes have community relations people who may be eager to help. Bring some handouts with you, he advised, but those handouts should be immediately useful – a calendar of events, a link to the digital media catalog, etc.

One of the challenges libraries face with outreach efforts – assuming that library leadership supports it – is finding the time for staff to leave the building. Many public libraries are short-staffed, and most won’t consider leaving the reference desk unattended while librarians are at the farmers’ market, the high school, or the senior center. Off-desk hours are precious too – that’s when we order books and other materials, plan programs, create booklists and displays and flyers and a hundred other things – but starting small is better than nothing at all.

Connecting the Dots of Internet Freedom: The Future of Free Speech, presented by Evan Greer from Fight for the Future (Monday, May 4, 2:45pm)

Like many privacy advocates, Evan is an impassioned speaker. She concentrated on four modern threats to freedom of expression on the Internet: (1) attacks on Net Neutrality, (2) mass surveillance, (3) overzealous copyright enforcement, and (4) secretive trade deals, e.g. the Trans-Pacific Partnership (TPP). Her presentation was both entertaining and convincing, though I suspect the people in attendance were convinced before they showed up. I tweeted throughout this session; see below for tweets and additional links.

Screenshot of tweets, including Net Neutrality is the First Amendment of the Internet. Slowness equals censorship. Screenshot of tweets, including PEN America report on chilling effect of mass surveillance:  http://pen.org/global-chill  #masslib15Screenshot of tweets including TPP will export US copyright law to the rest of the world - minus Fair Use. Congress loves phone calls https://www.stopfasttrack.com/ Links:

Power of the Written Word: Librarian Influence Through Writing Reviews, presented by Kristi Chadwick of the Massachusetts Library System, Rebecca Vnuk of Booklist, and Nanci Milone Hill of the M.G. Parker Memorial Library in Dracut (Monday, May 4, 4:00pm)

Rebecca, Kristi, and Nanci all gave general advice about writing reviews as well as specific tips for which publications are looking for reviewers and whether or not they pay (mostly they don’t, but book reviewing shows engagement with the profession and looks good to potential future employers, etc.). They also talked about how they got started; they all “fell into it” (but only if “falling into it” means seeking out and creating opportunities for writing reviews and honing their blogging skills).

Rebecca (Shelf Renewal) talked about some of the standard review publications – Library Journal and SLJ, Booklist, Kirkus, VOYA – and their different style guides. Find your voice: is it conversational or formal? Figure out what you want to say and who your audience is. Incorporate readers’ advisory aspects (e.g. appeal factors) into your reviews, and a sense of humor. If you do get your reviews published in one of these sources, cut out your printed review and compare it to what you submitted, line by line; this will improve your reviews. Take cues from existing blogs and websites, and practice writing reviews on Amazon, Goodreads, or LibraryThing.

Kristi’s advice: find your review style, decide your limits, have a review policy, and don’t read other reviews of the book you’re reviewing (beware unintentional plagiarism). Identify the hook, the who/what/when/where/why, who the book will appeal to, and of course…no spoilers! Get e-galleys through NetGalley and/or Edelweiss and submit reviews to LibraryReads.

Screenshot of tweets, including Writing book reviews: What do you want to say? Who is your audience? #masslib15 -and- Find a style that works for you, decide your limits, have a review policy, don't plagiarize! -@booksNyarn Nanci suggested getting involved with your local Readers’ Advisory Round Table (every region of Massachusetts has one), and mentioned a few less obvious candidates for would-be reviewers and writers: NoveList, Public Libraries magazine, Bookmarks magazine, ALA Editions, the Massachusetts Center for the Book, and your local newspaper. Creating readers’ advisory materials for your own library is good practice too: shelf talkers (“If you like ___, try ___”), author and title readalikes, appeal readalikes, “five to try” (genre suggestions), etc.

As usual, presenters mentioned so many good resources and opportunities that follow-up will take me the next several weeks. And this was just day one – stay tuned for day two.