NELA 2018: The Library is Your Space (Part 2)

See Monday’s recap of NELA 2018 here.

Tuesday, 9am: ALA President Loida Garcia-Febo’s “Big Ideas” Talk: “Libraries = Strong Communities”

ALA President Loida Garcia-Febo’s speech put libraries at the center of their communities, and gave examples of the many different ways libraries serve their communities, from the usual (“When it comes to connecting people to information, librarians do it better than anyone…We promote reading, lifelong learning skills, equal access to information for ALL”) to the unusual (one library has partnered with a hospital so that every time a baby is born there, the mother can push a button and a gong rings in the library to announce the birth).

Garcia-Febo showed a slide of the text of Article 19 of the United Nations’ Universal Declaration of Human Rights: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.” She said, “Access to information is at the core of what librarians do” – and access to information leads to education, citizen engagement, and empowerment….Libraries play a critical role in leveling the playing field.”

She concluded, “We are all creating the library of the future every day. We need to continue working with community members and local organizations….Libraries are the cornerstones of democracy….Information is a human right.”

Additional resources with links, and tweets below:

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Tuesday, 11am: Free Speech & Libraries, Edward Fitzpatrick

Much of the content of Ed Fitzpatrick’s talk can be found in his October 2017 Providence Journal article, “Nation needs First Amendment refresher course.” The roomful of librarians (unsurprisingly) did much better than the national average at identifying the five freedoms protected by the First Amendment, and after the talk there was some articulate pushback on the pithy idea that “The best answer to hate speech is great speech.”

A particular dilemma faced in libraries centers around our public meeting rooms. If they are open to all, does that mean we must allow hate groups such as the KKK to use them? A July 2018 feature in School Library Journal, updated with comments by Jamie LaRue and a sidebar by Martin Gardnar, “Free Speech Debate Erupts with ALA’s Inclusion of Hate Groups in Revision of Bill of Rights Interpretation,” summarizes the issue neatly. In short, the ALA’s answer is yes. (So is Ed Fitzpatrick’s: ““When you’re a public library, you’re committed to that public experiment…It doesn’t mean the library is supporting or welcoming these groups or advocating for them.”) But there are other things libraries can do to show that we don’t agree with hate speech or hate groups. However, no matter how inclusive our collections, how welcoming our displays, or how diverse our events, patrons who are the target of such hate groups may well feel threatened and unsafe in the library.

Fitzpatrick cited two books repeatedly, both by Anthony Lewis: Gideon’s Trumpet (1964) and Freedom for the Thought We Hate (2007). Even as he defended free speech, including hate speech, he admitted, “Hate speech does exact a toll. We all pay a price, some more than others….Such freedom carries a real cost.” Fitzpatrick, a white man, may not bear as much of that cost as others in our society.

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Tuesday lunch: Gregory Maguire

The author of Wicked (the book the Broadway show was based on) and many, many other books for children, teens, and adults spoke during Tuesday’s lunch, and he was an amusing and engaging speaker. I hadn’t known much about his childhood, or all the picture books he wrote, and I may dip into one of his more recent novels (After Alice) – it’s been a long time since I read Wicked or tried (but didn’t finish) Confessions of an Ugly Stepsister. Here are some tweets from the talk:

Screenshot of tweets from Gregory Maguire talk

Tuesday, 2:30pm: Ignite!

The “Ignite!” sessions are quick, five-minute presentations on various topics:

“Time Travel Toolkit: Historical Maker Activities for Modern Kids,” Elise Petrarca, Youth Services Librarian, Cranston PL: Attendance at kids’ technology programs (like 3D printing and coding) was dropping off, so Petrarca used her background in history to come up with a new series of programs, branded “Time Travel Toolkit,” featuring stories and crafts related to a particular time period. Open to kids in grades 3-8, the goals of the program were to provide a unique, hands-on experience around an era of history, and to engage kids so they have fun and learn a little bit. It was a success, with the older kids helping the younger ones. The most popular activities were bread baking and butter churning (nor surprising, if they got to eat their creations…).

Sue Sullivan talked about ArtWeek (#ArtWeekMA); many ArtWeek events take place in collaboration with Massachusetts libraries.

“Collapse & Rebirth: Librarians as Architects of a New Humanity,” Madeleine Charney, UMass Amherst: Charney talked about hosting discussions on climate change, using the World Cafe dialogue model. She also recommended the book Emergent Strategy: shaping change, shaping worlds by Adrienne Maree Brown.

screenshot of Johnson & Wales library chat options (Ask a Librarian and Ask a Student)
Johnson & Wales University library chat options

Four presenters from Johnson & Wales University presented “Who’s Got Your Back? Empowering Student Chat Ambassadors”: J&W librarians talked about training student employees to answer chat questions, and the results of their training.

“Touchscreen Digital Displays to Showcase Local History at the Watertown Free Public Library,” Brita Zitin: Zitin spoke about how they had made local history more accessible to library users in Watertown by placing touchscreens throughout the building. Using the software Intuiface, they made an interactive historical map, partnered with their local history society to make biographies of local historical figures, and – always popular – made features from high school yearbooks (such as guessing the decade from the hairstyle).

“From Reference Desk to Genius Bar, Public Libraries of Brookline” Callan Bignoli: Bignoli spoke about rethinking how library staff offers tech help at the (very busy) Brookline Public Library. In addition to one-on-one tech appointments, patrons can now come during drop-in tech help sessions, “Lunch and learn” sessions, and use LibChat reference. Bignoli’s advice if you’re rethinking how you offer tech help at your library:

  • Make sure staff are prepared – not for everything, but for many things.
  • Think about who’s coming in (and when). What are they asking you for help with?
  • Meet people where they are.
  • Try to get them what they came for. Does the format fit the person/topic? (Class, drop-in, 1-on-1)

See: Phil Agre, “How to help someone use a computer” (1996)

Finally, Anna Mickelson from the Springfield City Library and Alene Moroni from the Forbes Library in Northampton presented “Weed This, Not That.” (Aside: I just noticed that the Springfield City Library’s tag line is “All Yours, Just Ask,” which is brilliant.) Their rapid-fire presentation included two case studies with before-and-after pictures (Before: crammed shelves. After: shelves with plenty of space for face-out titles, and no books too high to reach or so low they’re on the ground). When there’s “too much stuff” on the shelf, “people can’t find what they need. Find a reason to keep something not a reason to get rid of it.” Weed in accordance with library mission, space, etc. Different methods include item-by-item, “dusty” lists (low/no circulation in last __ years), and at the shelf (e.g. pulling books that have obvious problems like torn covers, water damage, or appallingly out-of-date information). Use professional discretion; you can do things like keeping series while getting rid of years-old “incandescent debuts,” and keep the inclusive, diverse books (put them on display!) and “get rid of the old white guys.”

Are you excited to weed, but need some talking points to convince others in your library? Weeding makes room for new items, seating areas, welcoming spaces, display opportunities, and it increases circulation. After all, “Do you still have every pair of shoes you’ve ever bought?”

All in all, a fantastic conference experience. Thank you to all the presenters, NELA and RILA, and the staff of the Crown Plaza in Warwick – professional, courteous, and unflustered in the face of fire alarms.

 

 

 

 

 

 

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NELA 2018: The Library Is Your Space

The New England Library Association (NELA) annual conference was in Warwick, Rhode Island this year, and it was a fantastic conference; all of the sessions I attended were worthwhile, and I saw lots of activity on Twitter (#NELA2018) to indicate that many other sessions were generating a lot of excitement as well. To top it off, the food was good, and the room temperature resembled neither saunas nor igloos. Well done, Rhode Island! Now, on to the sessions:

Monday, 9am: Finding Appeal Factors: Or What I’ve Learned from Being Twitter’s Resident Reader’s Advisory Specialist by Margaret Willison (@MrsFridayNext)

Willison had spoken the evening before about debunking the myth that “smart people like smart things and dumb people like dumb things.” Her presentation Monday morning was two-pronged: (1) how to learn to like what you don’t like (e.g. how to recommend horror if you don’t read/watch horror), and (2) cross-format recommendations (e.g. “I just watched ___, what should I read next?”). She talked about the need to step outside your natural tastes and build enthusiasm/information for other things; a great way to do this is to ask an articulate friend, and have them explain why they like what they like (not why you should like what they like). By discovering the appeal factors, you can build a common ground and work back. After all, “Just because something isn’t your cup of tea doesn’t mean you can’t understand why someone else likes it.”

Willison did a live example with an audience member who reads the Jack Reacher books by Lee Child, finding out the appeal factors, making a “wrong” recommendation (a series of books that matched in character and content, but differed in tone). This can be done for music and movies as well as for books, and that’s where cross-format recommendations come in. See, for example, NPR’s Read, Watch, Binge series (and while you’re at it, check out their incredible Book Concierge tool, which they make annually; here’s 2017). Other resources are Goodreads, Smart Bitches, Trashy Books and The Ripped Bodice (for romance), The Criminal Element and Stop, You’re Killing Me! (for mysteries and thrillers), and the publisher TOR (for sci-fi and fantasy).

Screenshot of @itsokihaveabook and @helgagrace on Twitter

Monday, 11:30am: Sensory Storytime at the Public Library by Babs Wells, Maria Cotto

Shifting gears from adult readers’ advisory to children’s services, I attended two librarians’ joint presentation about sensory storytimes they offer at their libraries. Sensory storytime is geared for kids on the autism spectrum or with other developmental issues, though neurotypical children are welcome. Wells and Cotto strongly encouraged anyone thinking of offering a sensory storytime to use the book Programming for Children and Teens with Autism Spectrum Disorder by Barbara Klipper, and also pointed to an ALSC blog post that serves as a brief how-to guide. It’s important to be aware of community resources as well, to partner with and to spread the word. (If you’re in Rhode Island, Massachusetts, or nearby, check out The Autism Project.)

Wells and Cotto described their usual sensory storytime, starting with registration: not required, but helpful, especially if it gives the librarian a chance to talk with the parent/caregiver beforehand about any special needs their child might have. They might also want a “social story,” a one-page handout that can help prepare the child for a new environment or event; it can be read like a picture book. Once the storytime has begun, it’s helpful to have visuals for everything, to ease transitions from one activity to another (books, bubbles, songs, activities, etc.). Starting with a hello song is a good idea; the librarian learns everyone’s names (parents too!) and can roll a ball to each kid and have them roll it back. Cotto said she always has a felt board or a puppet, and stools or mats for kids to sit on, and things for them to hold in their hands and fidget with. “These kids need something that will capture their attention, they need something in their hands, they like to participate.” She only reads one book, something like Dog’s Colorful Day by Emma Dodd or The Deep Blue Sea by Audrey Wood. “Go with the flow,” she advised – much like toddler storytime. After the organized part of sensory storytime, it’s playtime: they bring out more activities – popsicle sticks with velcro on the ends so kids can make different shapes, sensory sand, water marbles (but not together!), dried beans with little treasures kids can find and scoop into a cup. This can be a time for parents and caregivers to socialize (they shouldn’t be socializing or on phones during storytime; they should be involved. “I get in everyone’s faces!” Cotto said). Be sure to give plenty of warning when the program is wrapping up: five minutes, three, one, goodbye!

Lastly, remember: “When you meet one child with autism, you meet one child with autism.”

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Monday, 12:45pm: NERTCL Lunch with author Tracey Baptiste

The New England Roundtable of Teen and Children’s Librarians (NERTCL) had their annual business meeting over lunch and then invited author Tracey Baptiste (The Jumbies, Rise of the Jumbies) to speak. She tried out a new talk on us, “Creativity Under Pressure.” Here are my tweets from the session, which was probably less polished than one she’d given many times, but definitely interesting (and mark your calendars for the third Jumbies book next year!).

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Monday, 2:15pm: Fake News or Real News? Helping Our Patrons Tell Fact from Fake, by Victoria Palmatier and Lisa Lipshires, Springfield City Library

This is a topic I follow closely (See: Fake News a.k.a. Information Disorder reading list | “What is fake news?” informational handout (Creative Commons licensed) | Libraries in a Post-Truth World | Libraries in a Post-Truth World: The Conversation Continues), and the Springfield librarians’ presentation was very good, from their handout (a double-sided folded brochure called “Fake News? Real News? How to Tell Fact From Fake”) to their explanation of how they designed their workshop and what they’d do differently next time. They consulted two librarians and a journalism professor from UMass-Amherst as well as a local journalist, collected lots of resources for checking facts and photos (one I hadn’t heard of before was mediabiasfactcheck.com), suggested browser plug-ins (AdBlockPlus and Privacy Badger), and explained that in addition to checking a source’s bias, it’s necessary to check your own, especially if you’re having a strong emotional reaction to a headline.

Palmatier and Lipshires’ initial workshop was a lecture format followed by discussion, and they said that next time, they would offer a more hands-on approach in their computer lab. Another great idea they had was to have a copy of the day’s local paper for each workshop attendee, and then look at the local news online as well. They said that an in-person workshop makes the library and librarians seem approachable and legitimate, and as resources that can provide human connection in a meaningful way and make the world less confusing. (We all know we’re not going to change anyone’s mind on Facebook…)

IFLA infographic: How to Spot Fake News

Photo of "What is fake news?" slide
Presenters’ slide: What is Fake News?

Monday, 4:30pm (slightly delayed due to fire alarm): Great Expectations: Leaping from High School to College, by Sarah Hunicke (Portsmouth High School), Mary C. MacDonald (University of Rhode Island), and Marianne Mirando (Westerly High School)

There is a gap between what college and university professors expect in terms of research skills and information literacy and the students’ abilities in these areas. Because this year’s high school senior is next year’s college freshman, these three presenters worked together to examine what high school librarians (and high school teachers) can do to bridge the gap. College faculty expect students to be able to: 1. determine information needed to answer questions, 2. recognize information bias, 2. distinguish scholarly vs. popular, 3. understand the publishing cycle.

“Where do our students struggle?” Practice, Process, Assessment. “Where do our instructors struggle?” Assignment design (format vs content), Process (time commitment), Additional burden (grading). The two high school librarians who were presenting wanted to help teachers integrate information literacy into their students’ assignments without greatly increasing their grading burden. They each brought an example assignment from their schools, and we split into groups to come up with ways to do just that. In one case, it was as simple as adding a section on research quality to the grading rubric, and having the students hand in an annotated bibliography early in the process. Of course, librarians can also model searching library databases and online, showing students how to broaden or narrow searches as needed, and how to use keywords instead of natural language; if students see librarians working through problems (like getting no results, or too many results), they feel more confident to work through the same problems themselves.

Some teachers may not seek librarians’ help or even accept it when it is offered; however, the idea of “coaching” is big in K-12 education right now, so one approach librarians can take is to ask teachers, “If you’re not happy with your students’ sources/bibliographies, what can we do about that?” and work together.

For more on this topic: Project Information Literacy | Stanford study, “Evaluating Information: The Cornerstone of Civic Online Reasoning”

And that was Monday! Stay tuned for Tuesday’s sessions: the ALA President’s “Big Ideas” speech, the First Amendment in libraries, Gregory Maguire, and the Ignite sessions (quick, 5-minute presentations on different topics).

NELA 2017: Virtual attendance via Twitter

At every library conference, there are a few good souls who tweet key ideas, soundbites, stats, pictures of slides, and other tidbits from the sessions they attend. I didn’t go to the New England Library Association annual conference this year, but I did follow it on Twitter.

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A few key themes emerged:

Media: A “silver spot” (not so much as to be a lining) of the 2016 election is the resulting heightened awareness of fake news and the importance of media literacy. A related point is that news organizations, pressured by the 24-hour news cycle and the lure of clickbait (clicks = revenue), may opt to cover “Twitter fights” instead of paying journalists for real field reporting.

Allyship and “neutrality”: As my co-worker tweeted, “Taking a neutral position is taking a position”; it supports the status quo. Being an ally for historically marginalized populations may be uncomfortable – “You’re going to mess up. That doesn’t mean you shouldn’t try.” It is not your first reaction but your second that makes you an ally. Be willing to be uncomfortable, be willing to listen with openness and compassion.

Ch-ch-ch-changes: Think outside the box, move things around (mobile furniture!), try new ideas – and don’t use the “we tried it once and it didn’t work” excuse. When was the last time you tried? Changes in staff, the community, or technology may make an idea that failed last time succeed this time. This applies to workflows as well. Why do we do the things we do the way we do them? Does the original reason still apply, or would doing things a different way make more sense now (and serve patrons better)?

Library, community, and social media: Social media is more of a conversation than a lecture; use the library social media accounts (Facebook, Twitter, etc.) as an engagement tool, not just a marketing device. PC Sweeney, political director of EveryLibrary, advised libraries to “build a critical mass of supporters before you need them,” raising awareness and encouraging advocacy. (EveryLibrary is “the first and only national organization dedicated exclusively to political action at a local level to create, renew, and protect public funding for libraries of all types.”) It’s also important to “speak the language of your audience,” for example, “We need to protect all Americans’ rights to access their libraries.”

Statistics: “What you measure, you pay attention to.” And you pay attention to what you measure.

Kids and reading: “Kids know what books are right for them.” They can close a book at any time if they are scared or confused.

It sounds like the author talks – Ann Hood, Adam Gidwitz, and Garth Stein – were all wonderful, as well.

Thanks to those NELA participants who tweeted from the sessions!

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NELA 2014: The Youngish Leader on Changing Direction

Stand Up and Shout: The Youngish Leader on Changing Direction, Zach Newell and Peter Struzziero (Monday, 4:30pm)

Peter and Zach presented a polished talk on some of the challenges of being a young leader in libraries. Peter is the director of the Winthrop Public Library (MA), and Zach is the Humanities Librarian at Salem State University (MA). In addition to their experience in NELLS (the New England Library Leadership Symposium), both have been involved on several committees at the local, state, and regional levels; this is one way to acquire leadership experience as library staffs shrink and the middle management level disappears. With little or no middle management, the route to the top is quicker, but people aren’t always excited to step up; they may fear they’re underqualified, or they may not want a different job than the one they have. However, Zach and Peter pointed out, younger/newer librarians can use other experiences and committee work as leadership training, and they can learn on the job by listening and observing.

Being a library director is “a different job from librarianship” – you’re removed from the “front lines,” and have to deal with things like union negotiations, staff issues, the budget, statistics, old buildings, new websites, and new programs. As Zach said, “We never stop to admire a job well done, because it’s never done.” (While it’s true that we’re always working toward our goals, I do think there’s time to appreciate progress and achievement.)

Advice:

  • Building relationships is essential; communicate with staff and with others in the town and community, even/especially when you don’t need anything from them.
  • Get involved in the community. Be a familiar friendly face. Go to Town Hall meetings.
  • Take risks to make positive change.
  • Recruit good Trustees, and build a Friends group if there isn’t one (or if they all quit on you…)
  • Get involved in your town library board (if you live in a different town than the one you work in)
  • Collect before-and-after stats to illustrate progress; “the proof is in the pudding.”
  • Consider the future of libraries, but also YOUR future.
  • Look at job postings for library director jobs, even if you don’t feel ready yet. See what skills and abilities are required. (“You may be ready now, even if you don’t feel ready. You never feel ready.”)
  • There are lots of places to acquire MBA skills without actually getting an MBA. Try edX, lynda.com, and TED talks; ask for informational interviews. There are also NELA and ALA (ALSC, YALSA, NMRT) mentoring programs.

Tweets from the session:

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Citations and references:

Are you a library leader? What’s your #1 tip? Share in the comments.

NELA 2014: Library Corps of Adventure

Library Corps of Adventure! Looking at Libraries Across the Lewis & Clark Trail, Mary Wilkins Jordan (Monday, 2pm)

This presentation had very little to do with my day-to-day work at my library, but it’s good to go to at least one of those sessions during a conference. Mary Wilkins Jordan is a popular professor at the Simmons School of Library and Information Science (SLIS, formerly GSLIS), and she didn’t disappoint in this session. As we wandered virtually along the Lewis and Clark trail (not really just one trail, it turns out), Mary covered the following:

  • Coming up with the idea: she ended up driving more than 10,000 miles across ten states in three months
  • Obtaining funding: a Kickstarter plan failed, but the word got out to library listservs across the country, and librarians – surprise! – were happy to help
  • Researching libraries, museums, and historical sites along the trail
  • Planning, packing, preparation (including logistical hurdles like “no car”)
  • Her trusty GPS, Jane, and the danger of accidentally turning off the “stay on paved roads” option
  • The cool libraries she found along the way, including at least one with cats available for checkout (Someone on Twitter responded to this news: “Wait…living cats?!” Yes. Living cats. They had barcodes on their collars.)
  • The difference between the U.S. Army Corps of Engineers dams and private dams*
  • A library with plexiglass-esque floors (Actual question from the audience: “Does everyone wear pants at that library?” Answer: Yes, but that may be coincidence – the floors aren’t actually see-through.)
  • The different information needs that people have in different areas, and how that information is communicated
  • Seeing ALA’s summer reading theme (Fizz Boom Read) in action in libraries from Missouri to Oregon
  • Seeing a community get into the “Geek the Library” campaign
  • Encountering new topography (“Everything in Washington is up a very steep hill. I don’t know how they do it but everything is uphill”) and dangers (“An interesting thing about the West is that it catches on fire ALL THE TIME”)
  • Observing that libraries are struggling for funding, but still doing great things in their communities
  • The importance of seeking better information, not just accepting the first information you find. (Seek better information, find cleaner bathrooms!)
  • Interesting facts about Lewis and Clark’s traveling party (“Everyone lived. Everyone but one guy. He died of appendicitis. It was no one’s fault”)
  • Photos of various historical sites along the way
  • The lack of diversity in library staff
  • The different ways libraries are working in and with their communities (“Community involvement is critical”)

*I made a terrible, obvious pun about this on Twitter, to which the US ACE responded:

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Mary’s talk was entertaining, and she said she’s planning to write a book about her experience, so stay tuned. The data analysis stage, apparently, is less fun than the travel stage, but she’s looking at the size of communities she visited, how many libraries were Carnegie buildings, how many and what kind of programs they offer, and whether or not they have a strategic plan.

“Everything is amazingly beautiful.”

One of the unique things about working in a library is the opportunity to visit other libraries to see what they do differently and what’s the same. If you have a job in a regular office, you probably don’t see a lot of other people’s offices, or at least you have to make an appointment with someone to do so. With libraries, you can just walk in and look around anytime they’re open. (As Gina Sheridan says, “What makes a public library amazing is that we welcome everyone. Everyone!”) I like to visit other local libraries when I can, and I try to visit libraries when I’m traveling as well, but I’ve never made an official project out of it (though I do enjoy stealing cool display ideas). Vermont librarian Jessamyn West, on the other hand, is working on such a project: she’s going to visit all 183 of Vermont’s libraries, and Mary’s project reminded me a little bit of hers.

Are you a library tourist? What are some of the coolest/strangest things you’ve seen in libraries?

NELA 2014: Peter H. Reynolds

thedotPicture book author and Massachusetts local Peter H. Reynolds spoke at the New England Roundtable of Teen and Children’s Librarians (NERTCL) luncheon on Monday at 12:30. He gave a very engaging presentation, including slides and video, and he did an original drawing that was raffled off at the end of his talk (see easel in photo below).

Though I love picture books, I hadn’t encountered The Dot before – or Ish or The North Star – but now I’m a fan. Reynolds’ books are colorful, and they celebrate art and creativity in a way that doesn’t bang the reader over the head with a moral.

He’s also very quotable:

  • “Art is one of the last playgrounds we have left.”
  • “Story is one of the most powerful technologies we have.”
  • “Creativity needs funding.” Tell your policymakers! Turn STEM into STEAM*, and remember that creativity isn’t confined to art class – it should be encouraged in other subjects too.
  • “Vision: to be able to see something before it exists.”
  • Ask kids: “Who are you?” and “Who do you want to be?” Remember those are two different questions. Tell them, “You are not the test score. You are not the data.”

*Science, Technology, Engineering, Arts, Mathematics

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Peter H. Reynolds at the NERTCL luncheon at NELA, Boxborough, MA, October 20, 2014.

 

NELA 2014: Programming for Millennials

Cross-posted at the NELA conference blog.

Mixing It Up for Millennials: Library Programming for 20- and 30-Somethings  (11am)

In this panel presentation, three librarians shared their experiences creating library programs to attract that elusive 20s-30s age group. Carol Luers Eyman from the Nashua Public Library (NH) presented “A Night Out for 20-Somethings,” an after-hours event at the library where 20-somethings could meet each other and see what the city’s community groups and organizations had to offer. The event was from 6:30-8:30pm on a Friday night (after work, but “before the real parties started”). There was no alcohol, but library staff made the space look less “institutional” with tablecloths, (fake) candles, couches and chairs, a piano player, and refreshments. To promote the event, they went above and beyond the usual press release, contacting new teachers, young journalists, personal acquaintances, young library employees, older library employees’ kids, etc.; they also extracted patron e-mail addresses in the 20-29 age range and sent one e-mail notification. The “Night Out” attracted 62 attendees (not including the 39 who just wanted to get into the library, not there for the event).

“Make programming social.”

getlit_haverhillSarah Moser is in charge of programming for adults at the Haverhill Public Library (MA), and she said, “You never really know what is going to attract this group.” Art and music programs have done well; a Scrabble tournament and a community writers program flopped. The most successful regular program is the monthly book club, Get Lit. The library established a partnership with a local restaurant, the Barking Dog Ale House, where the group meets one Thursday evening each month. Holding the library program outside the library removes preconceptions about the library, and creates a looser social environment. Moser has had success in reaching out to authors on Twitter, where they are happy to re-tweet about book club events, and the group regularly attracts 10-15 people.

Kelley Rae Unger (Peabody Institute Library, MA), a former YA librarian, brought the concept of the Teen Advisory Board (TAB) to the realm of adult programming; she organized a 15-person focus group and created an Adult Programming Advisory Board, which meets 3-4 times a year; there is a mix of ages, interests, and genders. There was less enthusiasm for one-time or one-shot events, and more interest in multi-week or repeating events. Everyone on staff at Peabody runs some programming, in line with their interests (“teach what you know”), which include coffee roasting and beer brewing; volunteers from the community run programs also. They are active grant writers, and have funded many programs through grants. They have offered book clubs, programs about budget travel, a film discussion group, and cooking classes; in their Creativity Lab makerspace, they have offered silk screening, 3D printing, computer programming, Arduino, and woodworking. People register for events online, and events are promoted through a Constant Contact newsletter and the facebook page. Instruction is always free, though attendees may need to provide their own materials.

“If you own this story, you get to write the ending.” -Brene Brown

Not every program intended to attract people in their 20s and 30s will do so, but that doesn’t mean libraries should give up on this demographic. Involve community members in brainstorming, planning, and teaching; reach out and form partnerships with organizations and businesses in the community; and advertise creatively.

What cool library programs have you had? Share ideas in the comments.