Libraries in a Post-Truth World, Part III: Afternoon Discussion

See Part I and Part II of Libraries in a Post-Truth World.

Workshop Ideas posterboard with post-its

In the Fact, Truth, and Trust group of academic and public librarians and researchers, we discussed confirmation bias, verifying social media content, emotions vs. facts, and building an information diet. We started with introductions and why we had chosen this group. People expressed interest in:

  • How to separate fact from opinion (“Where does truth lie in a society that’s all about opinion and rhetoric?”)
  • How to have programs in libraries and schools without political slant or agenda
  • Advocacy for funding for librarians in schools
  • Teaching/encouraging critical thinking skills
  • Information-seeking behavior and narrative theory, how people construct narratives
  • Trust in/use of data (what people talk about when they talk about data; presentation of data)

One participant commented that “Uncovering bias is one of the highest-order thinking skills we have…it can be almost invisible.” As one of the panelists had pointed out earlier, confirmation bias affects people on both/all political sides. Two people mentioned the site allsides.com (“Don’t be fooled by bias. Think for yourself”), which offers left, right, and central perspectives for real news stories. 

Eventually we came to the idea of “building an information diet” and spent most of our time discussing how we might use that idea to offer library programs on information literacy. The diet analogy will be immediately familiar to most people: a healthy information diet, like a healthy food diet, should be varied and mostly wholesome. There are many ways to approach this:

  • Read/watch/listen to a news source that has the opposite perspective from your usual source(s). Expand/broaden your news-universe; whether or not you agree with it, know where the other side is coming from. Begin to build a bridge from your emotional comfort areas to increase empathy. You may not change your mind, but understand where others are coming from.
  • Debate whose responsibility it is to curb “fake news”/ propaganda/misinformation/disinformation. Social media platforms? The government? Individuals?
  • Incorporate international media sources: look at international coverage of world news and U.S. news. If teaching a class or workshop, international examples are less political, as are sports and entertainment/cultural coverage.
  • Affirm belief in truth and facts: encourage people to be skeptical, but convince them that verification is possible.

As for specific program ideas:

  • Include it in existing summer reading programs.
  • Use the “Whole 30” model, or modify it to a day- or week-long challenge. Those who want to participate can meet at the beginning and end to discuss their strategies and results.
  • Create a game aspect with competition and prizes. Tracking down original sources can be like a mystery or a treasure hunt.
  • Try a version of the Human Library to encourage discussions across political differences. A conversation with a real live person is more likely to change someone’s mind (or create that empathy bridge) than reading an article.
  • Checkology from the News Literacy Project can be used in public libraries. It’s designed for students in grades 6-12 but some parts are appropriate for adults as well.

It’s important to maintain the trust that people already have in libraries, and strike a balance between advocacy and alienation. Be aware that the term “fake news” itself is very polarizing. (But “propaganda” is even more so.) Frame information literacy programs as helpful for “brushing up your skills” instead of teaching something entirely new. 

The information diet idea isn’t original to the Libraries in a Post-Truth World conference; a NYT article has been published since the conference on the same topic (“Fatigued by the News? Experts Suggest How to Adjust Your Information Diet,” Christopher Mele, The New York Times, February 1, 2017). This article was somewhat short on actual suggestions, however, beyond (1) seeking out positive news as an antidote to the barrage of negativity, (2) reading a print newspaper instead of Internet sources, and (3) not reading or watching the news before bed. It also links to an article that cites Dan Gillmor, who popularized the “slow news” movement, partly as a reaction to the 24-hour news cycle.

I used to read Dan Gillmor’s blog regularly, and actually did an activity he assigns to the students in his media literacy class at ASU: to track your own media consumption for one day. It was interesting to do, and could easily be adapted into a library program if patrons were interested in sharing their experience.

I’m grateful for the experience of attending this conference, and hope to put some of the ideas to work here in my library.

“Truth will ultimately prevail where there is pains taken to bring it to light” –George Washington

Libraries in a Post-Truth World, Part II: Morning Panel

See the first Libraries in a Post-Truth World conference post here.

The panelists:

John Palfrey, Head of School, Phillips Academy, and author
Mary Robb, Teacher, Media Literacy and Democracy, Andover High School
Adam Schrader, Former Facebook editor and news fact checker
Damaso Reyes, Program Coordinator, The News Literacy Project
Melissa Zimdars, PhD, Assistant Professor of Communication at Merrimack College
Catherine Tousignant, English Instructor, Phillips Academy
Alison Head, PhD, Project Information Literacy
John Wihbey, Assistant Professor of Journalism and New Media at Northeastern University
Claire Wardle, First Draft News
Ben Sobel, Fellow, Berkman Klein Center for Internet and Society, Harvard University

Right away, many of the panelists took issue with the term “post-truth”:

  • Not post-truth but post-accountability; the responsibility is on all of us to call out inaccuracies. It is important to teach students the skills to tell fact from fiction. (Mary Robb)
  • “Post-truth” is a useful way to think about how information and politics are converging. Immediacy sacrifices deep digging. When people only read headlines, what kind of information are they taking from that and what does that mean? Variety of the internet includes misinformation and disinformation (and “bullshit”). (Melissa Zimdars)
  • “There is a world of truth and a world of facts and it doesn’t go away. But there’s also a world of words that occupies its own space…the words have their own power.” Who has authority? Whose authorship is valuable and meaningful? Perspective does matter. Words have power even if they’re untrue. (Catherine Tousignant)
  • Students look for consensus, not answers/truth….Untruth works well when it confirms how you feel. (Alison Head)

They also discussed “fake news” and its synonyms:

  • There is a difference between untruth and bias. (Adam Schrader)
  • “Fake news” is a new term for an old thing – PROPAGANDA. It is important to call these things by their actual names. (Damaso Reyes)
  • A lot of the fake news propagated during the election were fueled by economic motives, not political ones (clicks = money). Antidotes/possible correctives are complicated. (John Wihbey)
  • “I don’t want to take us down the rabbit hole of darkness, but…we have to think about this” ability to create and disseminate. Trust shifts. Trust bubbles/filter bubbles increase peer-to-peer influence in the absence of gatekeepers. (Claire Wardle)
  • The best way to combat fake news is to understand how it is created and disseminated. (Adam Schrader)

Information literacy, media literacy, news literacy:

  • “Information is coming towards [students], they don’t have to seek it out….Reach has become a proxy for authority. There are more sources of information” being seen as valid. (Damaso Reyes)
  • There has been a slippage in authority – we’ve moved from scarcity to abundance [of information], moving target. (Alison Head)
  • Confirmation bias is a bipartisan challenge (Damaso Reyes)
  • “We’re surrounded by editorial speech” (e.g. Google search autocomplete). “[People think] the way we obtain our news…are neutral conduits for information, when in fact they are not.” What does it mean to hold Google and Facebook accountable? (Ben Sobel)

What can librarians do?

  • Librarians are the “intellectual beating heart of our institutions.” (John Palfrey)
  • Different types of libraries can take different actions. Read Pew reports, PIL reports, etc. Libraries are a trusted institution. (Whereas newspapers are less so now.) Librarians are good at ferreting out what exists and good at making partnerships. Librarians are in the right position to make an impact. (Alison Head)
  • Academic libraries trying to prepare students to be successful may be using the ACRL Framework for Information Literacy for Higher Education, though this framework mentions quality but not truth. Evaluation is the one skill students tend to take and build on. What kind of tools [for evaluation of information] already exist? What partnerships are formed around those tools?  Twitter Trails is one example of a tool to determine where information came from and how it spread.  (Alison Head)
  • Public libraries are going through a shift not unlike the shift newspapers and media have gone through….It’s not about directing a student to a book…it’s about teaching them how to find information. The best thing librarians can do is give students/patrons the tools to find, sort, prioritize information. “It’s about having the tools to interrogate the information that you find.” (Damaso Reyes)
  • Teach students to look for WAIL in news stories: Word choice, Adjectives/adverbs, facts Included, Left out. Sometimes you don’t know what’s left out until you consult another source. Students used to come to school for information, now they have information but don’t know its quality. Teach critical analysis. (Mary Robb)
  • Have programs with journalists. What libraries could do is bring in different journalists who covered the same event and have them “unpack” how they covered that story: what goes into news creation, how stories can be reported in two different ways. (Damaso Reyes)
  • Students love to talk to journalists. It’s a great way to get students to understand how news is created. (Melissa Zimdars)
  • Improve (or help explain) the presentation of information, e.g. from government websites. Improve library websites – they could be much more user-friendly. (John Wihbey)

Q&A

Question for the journalists on the panel: What process do you use for fact-checking?

Panel response: It depends on the type of fact. For a quote, try to find video or audio recording of the person saying it (video is better, so you can carefully examine whether the sound and the lips moving sync up – both audio and video can be faked). For a statistic, go to the organization that issued it. Obtain multiple, credible sources. Cross-verify independently. Use government sources (but be skeptical about these too). Sometimes it’s better to “wait for the debris to clear,” then accurately report the truth. For verification of unofficial sources (e.g. social media content), try to determine the providence, source, state, location.

Question/comment: How to evaluate validity and quality is a complicated problem. Librarians are best-trained to deal with this problem, even better than journalists (who are often trying to be first to break the news). Provide evidence of incorrect information/lies. As humans we just cannot process all of this information. Tech people can create plug-ins to create alerts for lies, satire. Companies must cut off advertising to fake news purveyors. Schools need to teach media literacy and critical thinking. People should understand the scientific method and apply it to your everyday thinking and decisions. Understand the difference between fact and opinion. Understand who you are – know your biases.

Panel response: Silicon Valley needs to hire a nation of librarians! There are some programs and browser plugins that can help (e.g. Hoaxy). Re: Citizen journalism and breaking news: encourage students to keep off of social media (either viewing or sharing) during breaking news situations.

Question: Those of us who teach information literacy classes traditionally direct our students to government websites….

Panel response: During the government shutdown, many pages were inaccessible. Approach with skepticism. Each president has a different agenda; what have they said on a topic? Look elsewhere for information. Figure out which information source is most appropriate for each task. There are more ways to get information, there are ways to evaluate it. Someone introduced an idea about different versions (algorithms) of Facebook, as alternate versions of their usual (secret) algorithm; users could choose the MIT version, LOC version, etc.

All that discussion and Q&A filled an hour and a half and gave participants plenty to think about. In my next post, I’ll write about the afternoon discussion session on “fact, truth, and trust,” where we came up with ideas to use in academic and public libraries.

Libraries in a Post-Truth World

On Thursday, January 26, I attended a one-day conference hosted by Phillips Academy in Andover called “Libraries in a Post-Truth World.” There was some helpful pre-conference reading about fake news and hoaxes, information overload, and media literacy:

Why America is Self-Segregating” and “Did Media Literacy Backfire?” by danah boyd, January 9 & 10, 2017

Many Americans Believe Fake News Is Sowing Confusion,” Pew Research Center, December 15, 2016

The Real History of Fake News,” Columbia Journalism Review, December 15, 2016

At Sea in a Deluge of Data,” Alison J. Head and John Wihbey, The Chronicle of Higher Education, July 7, 2014

Mike Barker, Director of Academy Research and Library Services at Phillips Academy, introduced the morning’s panelists:

John Palfrey, Head of School, Phillips Academy, and author
Mary Robb, Teacher, Media Literacy and Democracy, Andover High School
Adam Schrader, Former Facebook editor and news fact checker
Damaso Reyes, Program Coordinator, The News Literacy Project
Melissa Zimdars, PhD, Assistant Professor of Communication at Merrimack College
Catherine Tousignant, English Instructor, Phillips Academy
Alison Head, PhD, Project Information Literacy
John Wihbey, Assistant Professor of Journalism and New Media at Northeastern University
Claire Wardle, First Draft News
Ben Sobel, Fellow, Berkman Klein Center for Internet and Society, Harvard University

The panelists were all informed and articulate, experts in their fields; they could have spoken for much longer, but we used the rest of the day for two presentation sessions (Damaso Reyes on The News Literacy Project and Checkology, Alison J. Head on Project Information Literacy), identifying areas of focus for the afternoon discussion, reforming into discussion topic groups, and reporting our results to the other participants.

“Librarians are good at ferreting out what exists and good at making partnerships. Librarians are in the right position to make an impact.” -Alison Head

I attended Damaso Reyes’ presentation on Checkology (“how to know what to believe”), a news literacy program designed for 6th-12th grade students. Reyes showed us videos created for the program (Peter Sagal was in one!) and guided us briefly through the four modules: (1) Filtering news and information; (2) exercising civic freedoms; (3) navigating today’s information landscape; and (4) how to know what to believe. Some key takeaways:

  • “Information literacy is not what it should be in our society, and that’s a threat to our democracy.”
  • When reading/listening to/watching news, ask: What is the primary purpose of this information? (To inform, to entertain, to convince, to provoke, etc.)
  • Consider the role of algorithms and personalization. The information you’re getting is filtered – think about how and why.
  • Trying to teach students to be skeptical, not cynical.
  • Critical thinking & skepticism is an important skill, and should not be outsourced to technology even if it could be (e.g. plugins). “We shouldn’t depend too much on technology to save us.”
  • What you share online has your credibility attached to it.
  • We are all susceptible to confirmation bias.
  • Society stops functioning if we can’t agree on some things (i.e. facts). A fact is something we can all agree on but it is also something we can independently verify.

After the presentation, we talked in small groups to come up with discussion topics for the afternoon. Two of the Phillips Academy librarians sorted our ideas into loose categories:

Partnerships & Collaboration with Faculty
Partnerships & Collaboration with Community
Professional Development
Fact, Truth, & Trust (I was in this group)
Access to Information
Lesson Plans
Teaching Approach
“Other”

I will be writing another blog post (or two) soon about the morning panel and the afternoon discussion. In the meantime, I’d like to share a handout I made for my library to accompany our display on media literacy. Here is the PDF of the tri-fold pamphlet: updated 2/16/17, 3/1/2017 – I have made a new version without the Robbins Library logo, with a Creative Commons license. Please feel free to use and share: 2017-01-fakenewsbrochure-update-2017-03

Flaunt It, Baby: Creating Inventive Library Displays

I’ve had this “creative library display ideas” post kicking around in my drafts folder here for the better part of a year, and I realized…someone else should write it. Specifically, my kickass colleague Rob Lorino (@lostboybrarian), because he makes some of the best displays I’ve ever seen. Take it away, Rob!

Confession: Making displays is probably my favorite part of being a librarian.  I think that’s due in part to my photography background.  I tend to put photographers in two categories:  there are the documenters, who try to capture the world as they see it, and there are the constructors, who create objects, situations, and worlds to photograph.  I’m firmly in the latter camp, and the skills I’ve developed creating props, outfits, and more for photo shoots have really lent themselves to the art of display making.

ral_bhm

The Black History Month display featuring a timeline of events from the 1960s-present, as well as a variety of materials to check out.

Photography background aside, why do I love making displays so much?  Making displays combines creativity, problem solving, and self-promotion.  (Or is that shelf-promotion?)   You get instant feedback and can see how patrons are responding.  Honestly, it’s still a small rush for me every time I see an empty spot on one of my displays.  It’s also value added for your patrons by collecting materials that don’t necessarily get shelved together.  Sure you can point patrons to the 970’s if they’re looking for books for Black History Month, but you’re missing so many other areas that are just as relevant to Black History month: biographies, parts of the 300’s, movies, music, etc.

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A display highlighting the new collection of adult video games.

I’ve been lucky enough to work in libraries that have pretty much allowed me carte blanche in terms of selecting themes for my displays.  I largely pick a theme based on what’s been on my mind recently; but that’s not me being lackadaisical. If you’re paying attention to current events and pop culture, what’s on your mind will in all likelihood be what’s on your patrons’ minds.  I’ve done displays based on holidays, like Black History Month and Banned Books Week. I look to current events as well, like with my display of Oscar-winning films.  Sometimes I’m inspired to highlight a collection that I know some patrons don’t know we have, like Playaways or graphic novels.  Other times I’ll use the season or other feature of a month to get a little punny, like a “cold-hearted characters” display I did in December, or a “fall into adventure” display of autumn-colored covers I did in November.  Displays are a great way to show off new collections too:  I made a display celebrating the addition of adult video games to our collection.

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A display of graphic novels with speech bubble text.

After I’ve got a theme, I try to visualize what I want my display to look like.  Bold, graphic, and unexpected are adjectives I try to keep in my head throughout the process.  For me, displays are places to catch patron’s attention visually, not necessarily places to feed patrons lots of information.  If you can do both, that’s great!  But the visual impact is key to making patrons walk over and engage.  Don’t muddy the waters by putting too much on your display – negative space is just as important as your visuals.  It’s also important to remember that books or other materials will be occupying the same space as the rest of your display.  You’ll want to remember to make sure that the materials don’t get in the way of important parts of your display.  The materials will also be another layer of visual interest, which is why I try for more simple but graphic visuals on my displays.

ral_playaway

A display of Playaways featuring a homemade jumbo AAA battery.

When it comes to the actual construction of displays, I try my best to make or borrow as many elements of my display as possible.  I will occasionally buy a piece here or there if I’m really married to a specific idea, but a lot of times you can make things using really basic materials like construction paper, poster board, card stock, glue, etc.  I recently made a (fake) jumbo size AAA battery using a roll of paper as a base and covering it with construction paper.  Websites like Pinterest and other crafty blogs have innumerable guides and tutorials on how to create pretty much anything you’d need.  Creating interesting lettering or graphics is easier than ever now with software like Publisher, InDesign, and Photoshop, and free online tools like Canva.  I feel like every display I make teaches me something new or a way to be more efficient next time, through trial and error.  Learning things like the fact that painting on card stock might make it warp or that different types of glue are more effective on different materials aren’t necessarily intuitive to folks (like me) that don’t craft all the time.

ral_oscars

A display of Oscar-winning films includes an Oscar statuette, a film reel, tickets, and the movies themselves, all framed by fancy red curtains.

I tend to judge the success of a display by three things: did materials get checked out, did people stop and browse the display, and did patrons comment to staff about the display.  Having materials move off the display is the most obvious, but the other two are just as important.  Even if a patron doesn’t physically take anything from your display, if you get them to notice it you’ve still given them something.  That something could be knowledge of something the library offers. It could be perspective on something in the world; several people relayed that they had an “aha” moment with the tagline “Black History Is Now” I used for my Black History Month display.  It could even just a positive experience, like a chuckle at your bad pun or appreciating the artistry of the display itself.  Sometimes it’s hard to capture the latter two, so if you notice patrons stopping to look at a coworker’s display or if patrons say something nice about a display, definitely let your coworkers know!

I know that thinking up new displays and executing them every month can feel like a slog to some people, but displays are an incredibly important service we provide to our patrons.  They can be a really fun and engaging way to interact with your patrons – don’t underestimate them!

Thanks, Rob! (Again, he’s at @lostboybrarian on Twitter.) Does anyone else have any display ideas they’re proud of? Stuff you’ve always wanted to try? Challenges? Handy crafting tips? Please share in the comments!

 

Coding in libraries

Does your library offer coding programs for kids, teens, or adults? These programs are becoming more popular in libraries (e.g. Girls Who Code). If your library offers, has offered, or has considered offering a learn-to-code program, take this quick 4-question survey to help the developers of a webinar for LITA (the Library Information Technology Association) understand the state of coding programs at libraries.

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For most people, it’s not necessary – and may not even be useful – to learn any one particular coding language, but having an understanding of how code works can be really helpful. More and more, how stuff works is becoming opaque and mysterious. We have a culture of obsolescence that encourages consumers to replace rather than repair something when it breaks. In addition to being wasteful, this can have dangerous implications, especially for privacy. Also, I believe that user experience will improve when the people who write the code behind the tools, platforms, and services we use are more diverse. People tend to design things with themselves in mind as the typical user, which often leads to poor design (this is why usability testing is so important!).

What do you think of offering coding programs in libraries?

Blog posts elsewhere: privacy tools and summer reading lists

In addition to blogging here and at my personal blog (mostly photos of the dog or the garden, with occasional recipes), I also write for the Robbins Library blog and, nominally at least, I’m a contributor to Teaching the Tools, a blog about libraries and technology education.

Library Freedom Project logoI just wrote my first full-length blog post for Teaching the Tools, a recap of Alison Macrina’s (The Library Freedom Project) presentation to the Minuteman Library Network (MLN) Teaching Technology Interest Group (TTIG), which I co-chaired for the past two years. Alison, who used to be a librarian at the Watertown Free Library, was kind enough to come to our June TTIG meeting and present about a variety of privacy tools. You can learn about the TOR Browser, Duck Duck Go, Privacy Badger, HTTPS Everywhere, Let’s Encrypt, and KeePass at Teaching the Tools.

While I was there (and writing the annual report for the TTIG group), I added a blog post to recap our March meeting, including a link to the presentation slides on Teaching Technology: Assessment and Evaluation. If you teach technology at your library – even if your instruction is no more formal that tech-related questions at the reference desk – check it out.

Cover image of In the Unlikely EventIf you’re in the mood for lighter fare – looking for a few summer reading books, perhaps? – I’ve been writing about books for the Robbins Library blog. Here’s an annotated list of lists: the top summer reading books according to various sources. I also wrote a recap of a Book Talk I did with my co-worker, separated into fiction and nonfiction. I’m looking forward to Judy Blume’s adult novel this summer, In the Unlikely Event, and a whole slew of new books this fall, including novels from David Mitchell and Rainbow Rowell. There’s always something to look forward to (or back on, if you’re revisiting classics) in the book world…

MLA 2015: Through the Library Lens, Part II

Here we go, Day Two of MLA! Read about Monday sessions here.

Flexibility in Library Design, or Agile Libraries that Evolve with You, presented by Lauren Stara and Rosemary Waltos of the MBLC and Sal Genovese of the Walpole Public Library (Tuesday, May 5, 8:30am)

Three cheers for Lauren Stara, who posted her presentation slides online in advance of this session. Check out her slides for lots of great visuals of “lightweight, portable, modular, convenient, approachable” furniture, from service desks to comfy chairs; she included examples from many libraries in the U.S. and Canada. (The presenters’ contact info and a link to several useful Pinterest boards are available through that link as well.) There were tons of tweets during this session (see below), and between those and the slides, I don’t have much to add except that I’m in favor of flexible, adaptable design in libraries and I want to use at least 75% of these ideas right away. Also, I’ve added Aaron Schmidt’s Useful, Useable, Desirable to my ever-growing to-read list.

Screenshot of tweets including What is the first thing a new user sees when they enter your library building?Screenshot of tweets including If you're gonna have movable furniture, make sure it fits in your elevator.Screenshot of tweets, including "When we opened the new building, we put a piece of furniture everywhere there was a window and an outlet."

An Introduction to Fighting Surveillance and Promoting Privacy in Libraries, presented by Alison Macrina of the Library Freedom Project and Kade Crockford of the ACLU (Tuesday, May 5, 9:50am)

I’ve heard Kade and Alison before, but even though most of their presentation was familiar, it’s worth hearing and sharing again – plus I picked up a couple of new tips, as usual. Alison introduced a whole series of online privacy tools, which are also collected on the Library Freedom Project’s resources page.

Libraries can introduce patrons to some of these tools by installing them on public computers, and posting signs to explain the changes and raise awareness about protecting online privacy. The TOR browser is one option (“it’s not just for criminals anymore!”), and the Firefox browser with the DuckDuckGo search engine and HTTPS Everywhere and Privacy Badger plugins is another great choice. (I’m planning to switch from the Ghostery plugin to Privacy Badger, after learning that Ghostery sells information to advertisers – though this is something you can control in your settings if you do have it installed.) Good privacy options (secure texting and phone calls) for mobile phones  can be downloaded from Open Whisper Systems.

Screenshot of tweets, including Libraries can help educate patrons how to protect their digital privacy. Try duckduckgo instead of google search.

Screenshot of tweets, including Book rec from @flexlibris: The Filter Bubble by Eli Pariser #masslib15

Advocacy and Your Library, with panelists Edward M. Augustus, Jr., City Manager of Worcester; Representative Kate Hogan, 3rd Middlesex, Chair, Public Library Caucus; John Arnold, Town Moderator, Westborough. Moderators: Susan McAlister, Dinah O’Brien, and Beverly Shank, MLA Legislative Committee Co-Chairs  (Tuesday, May 5, 11:15am)

The takeaway point from this session: the importance of building a relationship with local legislators so that your only contact with them isn’t when you’re asking for money. (At the same time, “You are never going to get what you want if you don’t ask for it.”) It’s important for library staff to be involved, and also to encourage library trustees and patrons to advocate for the library; often, a patron’s voice is more persuasive to a legislator than a librarian’s. When librarians do speak on behalf of the library, the focus ought to be “We’re not here to preserve my job, we’re trying to make the community a better place.”

Demonstrating real outcomes for real people, through qualitative (anecdotes, stories) and quantitative (numbers and statistics) evidence, is most effective. Collaborating and building coalitions with other community groups is also helpful; there are many groups and limited resources. That said, libraries do a lot with a little – specifically, with 0.07% of the Massachusetts state budget.

Screenshot of tweets, including Be aggressive and persistent. There are an endless number of worthy causes competing for limited resources. #advocacyScreenshot of tweets, including Library budget is 7 one-hundredths of the total operating budget (.07%) in Mass!!

A Whale of a Good Time: Summer Library Programming for All Ages, presented by Jennifer Harris and Margaret McGrath of the Plymouth Public Library (Tuesday, May 5, 2:30pm)

Attendees had two choices during this session: get inspired, or take your ball and glove and go home, because this was a hell of a summer reading program/community read (“One Book, One Community”). First of all, they got people to read Moby-Dick, which is impressive on its own. Second, they did a massive PR push, with mailings to 25,000 households and visits to all the elementary schools, raising awareness for all ages; high school art students were recruited to help with PR design. Third, they used every last drop of a $3,000 programming budget, spreading programs for all ages throughout the summer. Programs included three book discussions (it’s 600+ pages, folks), concerts on the lawn in front of the library, knot-tying lessons, a mini-readathon, a craft program series for teens, a hard tack tasting (verdict: not tasty), a movie screening, a Melville impersonator, a field trip to the New Bedford Whaling Museum, and visits from two separate inflatable whales.

Key to the success of the Plymouth Public Library program was staff buy-in and great brainstorming sessions, as well as a healthy budget, good planning, and great PR (in addition to the mailings, they were active on Facebook, Twitter, Flickr, and Pinterest, and events appeared in the Boston Globe and on local TV as well).

Our library does a Community Read (Arlington Reads Together) in the spring, separate from our summer reading programs for children, teens, and adults. I’m curious how many other libraries combine their Community Read with summer reading.

Screenshot of tweet: PR: The message has to go out so that we can bring the people in. #summerreading #masslib15Screenshot of tweet: "If someone doesn't call you back, and you call a few days later and they still don't call you back, move on!" #lifeadvice #masslib15Screenshot of tweets: A Melville impersonator for Moby Dick summer reading program. I'm thinking of the Ben Franklin episode of The Office. #masslib15

RA Toolbox: Staying Alive – Readers’ Advisory Continuing Education, presented by Laurie Cavanaugh of the Holmes Public Library, Nanci Milone Hill of the Parker Memorial Library, Molly Moss, of the Forbes Library, and Leane M. Ellis of the Lucius Beebe Memorial Library (Tuesday, May 5, 4:15pm)

Each panelist in this session had been the recipient of a LSTA grant for readers’ advisory, administered through the MBLC, so each panelist talked about how they’d implemented the grant, as well as how they’d come to be interested (and expert) in readers’ advisory. Molly had a background in science and academic libraries; readers’ advisory was the most intimidating part of working at a public library reference desk for her. She tackled the task and became involved in the Adult Reading Round Table (ARRT) of Illinois. There is now a Readers’ Advisory Round Table (RART) for every region of Massachusetts (Northeast, West, Metrowest, Southeast), and each one has a blog.

Grant money can be put toward speaker fees, conference fees, materials (books), shelf talker materials (those plastic things that clip on to shelves), staff time, and mileage. Nanci invited Duncan Smith from NoveList to speak to her staff, as well as the Sisters in Crime; Molly invited Barry Trott of the Williamsburg (VA) Regional Library. The WRL was the first library to put a “reader profile form” online; many libraries, including the Forbes in Northampton and the Robbins in Arlington, have adapted the form (with permission) to use on their own websites. Librarians at the Forbes have also done blitz-style RA, asking patrons to post to the library’s Facebook wall with a book they liked, and recommending another book based on that one.

All the panelists talked about genre studies. A typical model includes monthly or bi-monthly meetings where participants read one “benchmark” book in a genre or subgenre, and one secondary selection. This allows for common ground (the book everyone read) and new recommendations. Genre studies can be done within a library, in partnership between two libraries, and through the round table groups across the state. Virtual participants are welcome in the Massachusetts Readers’ Advisory Goodreads group.

Laurie said that readers’ advisory was “customer service in the digital age,” providing a personal touch. Leane, too, said that RA was “public service on a personal level for your readers and potential readers.” Customized forms are just one way to provide great recommendations to patrons; other models include “five to try” booklists, “If you like [author/title, TV show, etc.], you might also like [___],” subgenre booklists, and staff picks lists.

This session concentrated on the LSTA RA grant and implementing genre studies, rather than specific RA tips such as including appeal factors as well as a summary when talking or writing about a book (and no spoilers!). The RA interview was covered in a previous session, RA Toolbox: Conversing with the Reader – the Readers’ Advisory Interview. Additional RA tips and resources are available from MLS. The MLA RA Toolbox handout should, hopefully, be available soon on the Presentations & Handouts page of the conference site.

Screenshot of tweets including #readadv is a public service on a personal level for your readers and potential readers.Screenshot of tweets including Making sure entire library staff is on board with #readadv as an essential library service. #masslib15Screenshot of tweets including Writing about a book can cement information about it in your mind. Create booklists. #readadv #masslib15 2 retweets 1 favorite

Overall, a great conference experience that gave me plenty of ideas and resources to follow up on in the coming weeks, plus an opportunity to see friendly faces from grad school, past library work, fellow committee members, and even friends from Twitter.

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